Social media optimization is not a tool, but it is today’s internet culture. With the social media sites on the internet, people have got a good platform to become more social, more interactive and more communicative.
Social media is an extension of the human need to connect. Optimizing your business for social media is not a tool to creating income, but it is the way to interact with others and fulfill this human need to connect.
Interaction and communication are two basic parts of the connection that cannot be faked. Any valuable interaction relies on genuine interest without ulterior motives.
Social media optimization goes beyond reading and assimilating information. Discovering new things and experiencing at least secondhand what it is to be in another environment,
Social media optimization focuses not on the target audience is a marketing tool within the people who make up the target audience and how real they are finally close they can be to you as your friends and acquaintances.
Engaging your friends and audiences are not much different. An honest interesting them in a conversation about that enhances the relationship.
Images and videos, audios and widgets are just a way to create his two-way communication, one part of the communication is your providing these tools, and another part is for you to soliciting the viewer’s opinion about what you provided.
Just like any human relationship continuity is a necessity. As the saying goes out of sight out of mind. You need to keep in touch with your audience on a regular basis without being intrusive.
When you think about the community, you also think about influencers (bloggers, Digg, etc.) and make an effort to include them and address their needs.
Return on investment or ROI which is usually used as monetary criteria in a social environment becomes a secondary measure of processes for the relationship is.
When people talk about successful relationships and experiences without you having to badger them. When they see a movie they like, they share it. When they go on a fantastic vacation that the pictures and post it online. An enjoyable meal is shared instantly while you’re having a meal. When you focus on creating it a successful experience, you will automatically improve your ROI without too much effort on advertising.
In the final analysis, social media optimization is just an extension of what marketers have known since the dawn of trading. People buy from those they know, like and trust.